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Direct mail remains one of the most effective marketing tools for measuring ROI. Though today it is often neglected by marketers. Addmaster Resources use proper infographic that shows how direct mail is a prime channel for connecting with consumers.
Unlike years ago, marketers now have access to innovative tools and resources, allowing them to craft highly targeted and personalized direct mail campaigns to increase response rates and form a lasting connection with customers.
Every Door Direct Mail® can reach thousands of homes.
Every Door Direct Mail has made it easier to expand your business.
You can now print your promotional postcards at AddmasterResources.com and sit back and relax while saving time and money!
This USPS service enables you to target local neighborhoods based on demographics such as average age, income, or household size that correspond to your target market. It's fantastic and reasonably priced for small businesses, community organizations, and those who simply don't have the time or budget for a mailing campaign.
Here are some of the benefits of using EDDM printing:
1)There is no need for mailing lists. The USPS has a mapping tool where you can enter your desired street, ZIP code, or city. Following that, it will show you the available routes for sending your postcards.
It's less expensive! EDDM is approximately 18 per piece. That is a fraction of the cost of standard or First-Class® postage, which is approximately 44 per piece.
It is simple to contact local communities. EDDM allows smaller businesses to promote their products and services to nearby neighborhoods that may benefit from them. It's one of the simplest ways to increase foot traffic to your store.
Mailing options that are adaptable. EDDM postcard printing comes in a variety of sizes and materials to suit your needs and budget.
Key benefits of Every Door Direct Mail (EDDM) Retail service
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​No names or addresses needed – Instead of printing names and street addresses, you use the approved Every Door Direct Mail format (“Local Postal Customer”).
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Plenty of room for your message – Every Door Direct Mail offers a flexible range of sizes, making it ideal for announcing sales, sending coupons, and much more. Three of the most popular options are postcards (6.5" x 9"), oversized postcards (8.5" x 11"), and tri-fold menus (4.25" x 14"). and so on.
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As close as your local Post Office – We submit your mailing at the Post Office that serves the area you want to reach.
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Nearly any business can take advantage of the marketing power of Every Door Direct Mail Retail service.
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Retailers:
Auto dealers, restaurants and pizzerias, pharmacies, clothing stores, furniture dealers, flower shops, coffee shops, bakeries, and more. -
Service-based businesses: Attorneys, health-care professionals, dry cleaners, home-improvement companies, real estate firms, and more.
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We help you be successful in your direct mail strategies, by targeting specific target n Take a look at our list of useful direct mail pieces and their benefits:
Assuring endless opportunities for both you and your customers, Addmaster Resources Mailing is a first-class mailing house that can help you to deliver a specifically designed direct mail strategy
Different type of direct mailing you can choose to help your campaign and reach for potentials customer more effectively such as:
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Postcards
Postcards are one of the clearest and most effective messaging tools you can use for a variety of products and services. Aside from being economical, postcards are proven to effectively generate leads.
Comes in different sizes, oversized examples create a stronger visual impact. However, the bigger the size, the pricier they are to mail.
Self-Mailers
Typically in the form of brochures and leaflets, self-mailers are the best option if you want to introduce products to new customers. Marketers usually add color and innovative designs to make them more appealing and attractive and you can also leave some space to display pictures and product information –which can highlight your company’s image.
Lead Letters
A traditional form of direct mail, lead letters are a more confidential approach to forms and requirements. Design and polish these letters professionally to reach highly targeted customers and current customers who have meticulous tastes.
This is the option to go for if you are aiming to look sophisticated and important: lead letters can be highly personalised for professional clients.
Mailing Lists
Mailing lists are one of the best ways that organisations can determine the success of a direct mailing campaign.
Remember that your prospects may not need your products or services at the time you mailed them but they might in the near future – you will not always get an immediate response.
Dimensional Mailers
An upgraded version of brochures and leaflets, dimensional mailers are up-scaled for high-level business-to-business contacts and other similar purposes. They are also the perfect outlet for providing an exclusive and concise overview of your company.
Catalogues
Catalogues are your best option for showcasing your company’s wide array of products. To best utilise the catalogue, you should capture your readers with your best products and promotions on the front cover and then softly lure them into your new and exclusive offers as you flip through the pages.